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  1. Samba TV Support
  2. Samba TV Viewership Insights
  3. Frequently Asked Questions

Frequently Asked Questions

  • How does Samba TV get its data?
  • How does content identification work?
  • How do you account for an entire country when not everyone has a Samba-enabled TV?
  • If I have a Samba TV, how do I participate?
  • What’s the difference between your data and other data providers?
  • How do you account for subtle changes in your data?
  • What does it mean when a city over- or under-indexes?
  • What different windows of time do you look at?
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