Our data sets are neutral and platform agnostic. Because we're gathering opt-in data from the TV itself and not from one content provider in particular, our first-party data sets are neutral and comprehensive.
Our data insights are timely. While others have to wait for viewership insights, ours are available quickly, so that neutral insights are available when you want them.
Our data sets are anonymized. Privacy is central to all we do. All of our data sets are anonymized, and we do not have contact with any opted-in users. We measure at a household level, not individual users, and household information is measured without directly identifiable information (such as names or email addresses) for maximum privacy.
What’s the difference between your data and other data providers?
