For linear TV, we’ll often look at Live +0 Day, also referred to as “Live +Same Day,” which includes the households watching during a program’s initial airing until 3 a.m. local time the following day.
Now, with viewers having so much more flexibility deciding when to watch, we often look at longer stretches of time. This accounts for time-shifting, people who may watch later, or on demand. We also look at longer time periods to get a wider view on how viewership stacks up over a weekend or within a week or even longer. This can be valuable, especially when considering streaming programming that people watch on their own time at varying paces.
What different windows of time do you look at?
