We gather viewership data from consumers who have opted in to data collection and enabled our software; our software is embedded in Smart TV’s sold by 24 leading brands (the most in the industry). We also license data collected by set-top box providers. Combined, we analyze data from about 46M TV devices globally (around 28M TV devices in the U.S.).
While we do not estimate viewership on non-TV devices, we do measure content that crosses the TV screen regardless of the device used to play it, whether it be an external streaming device, gaming system, or computer.
Our data also leverage household-level TV viewership, which means we don’t estimate co-viewing (the number of people watching within each household).
Our content identification technology identifies what’s on your TV, so if you’re watching on a handheld device, we won’t be able to measure that unless you cast it to your TV screen. For example, if you’re watching HBO Max via mobile and AirPlay it to your Samba-enabled Smart TV, then our technology would capture that.
Our data set allows us to make statistically significant measurements, and because we're gathering first-party opt-in data from the TV itself and not one content provider in particular, our data sets are agnostic and representative.
How does Samba TV get its data?
